![]() Texting like this does save precious characters-but it also looks unprofessional. Don’t use shorthand like “2” for “to” or “U” for “you.” Use these to make your messages more engaging. It’s easy to attach images and graphics to your messages as well. Your words and acronyms don’t have to do all of the talking. When appropriate, add images and GIFs using MMS marketing. What would it feel like if you receive a text from your insurance company saying: Sup! ICYMI, CYE for instrux on policy renewal.
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